You can trend all you want but if your content hasn’t been understood by your target audience, that’s a waste of time.
Do you ever sit down and ponder on why you have 10k followers but only have 10 likes or 3 comments on your posts day after day, week after week and month after month? It’s because many people/companies tend to strive at getting a large number of followers.
And well, because you are busy collecting a bunch of “ghost” followers – “ghost” followers are a group of people who are up for likes, retweets not engagement. Trust me as a creative, you don’t want to have a large number of followers who only engage your content when you put up posts about sex or trivia things.
Earlier this year, I had about 4,000 friends on Facebook, which was such a sweet thing like trusting in Jesus. However, these people would only engage when you post a picture (the picture also matters). Then I started to do these weekly posts to discover who were the “ghost” followers. It worked! Here I am with about 1,000 “living” friends and prospering.
It’s useless to have 5K followers whom you are not learning from or who won’t help sell your product. It’s like getting a group of influencers to promote an iPhone yet they are using techno phones to tweet. Are you going to blame your customers for having doubts about your product? You can not tell me that an iPhone has a good battery yet you have been using a techno phone the whole day. Where is the evidence?
Also, clients who always tell influencers that you want your hashtags to trend, relax! Trending on number one doesn’t mean that you are going to make more sales or your content is perfect but rather how people are reacting to the content at that given time. You can trend all you want but if your content hasn’t been understood by your target audience, that’s a waste of time.
Engagement and authentic digital marketing are key. It’s useless to create content that your audience can not relate too. Therefore, take-off time and look through a person’s timeline before hitting that follow/follow back button.